Key Concept

The key concept that I understand best is concept number four which says, " Media have embedded values and points of view." This concept says that for every article they have certain opinon or sterotypes of what the commerical is adveritising. Like for example, they will have a a old lady sitting in a chair, right. " What is the sterotype for this article? Well my answer is that every little old lady is very angry or either depressed. Now I will give you another example is that ok when thafrican americans to make their hair more healthy. Now "what is the sterotype for this advertisment? Well, my opinon is that mostly only black girls use this type of product for there hair.ere is a advertising saying that Dr.Miracle is the right treatment to use on your hair for if you have thick hair.